Find out how to display columns in your AdWords account that show the number of Invalid Clicks that have been detected in your account.
Analytics Academy, Free Online Course on “Google Analytics Platform Principles”
Following on from the Digital Analytics Fundamentals course which Google made available in October last year, the second course in Google Analytics Platform Principles has now been launched, which will start on 11 March 2014.
Google Analytics 101: Are your SEO Efforts Generating Quality Organic Traffic?
Watch a short video to find out how to use the data in your Google Analytics account to find out if your Search Engine Optimisation (SEO) efforts are generating organic traffic to your website.
How to Write a Google Review for a Local Business
Google reviews are publicly available via Google and they are a great way to share your experience of the business. Follow the steps in this article to quickly and easily write a review about a Local Business. (There are different ways you can do this, but this is the way that I find the easiest). […]
Google AdWords: What do CTR, CPC and the Other Statistics Mean?
Everyone who advertises with Google AdWords should understand what the main AdWords performance metrics such as CTR and CPC mean, why they are important and what can be done to improve them. This knowledge will help you make the most of your AdWords budget.
10 Top Tips for Successful Content Marketing (via the ABN Epic Content Marketing Webinar)
Earlier this year I attended a fantastic webinar hosted by the Australian Business Women’s Network. The topic was Epic Content Marketing, presented by Joe Pulizzi of the Content Marketing Institute. Here are my key takeaways. 1. What Kind of Content are you Sharing? To be successful your content must fulfil a customer need. 2. Be Consistent […]
Access your Google Analytics 101 Training Videos
Got Google Analytics installed but don’t know what the data means? Or how you can use it to improve your website’s performance and your business results? If you’ve often wondered what the statistics in your Google Analytics account mean, but never had the time or resources to find out, you’ll love the free Google Analytics 101 […]
Does your brand image fall apart when it comes to social media?
Find out why Facebook, Twitter, Google+, and all your social media platform mastheads should portray your brand consistently.
Google AdWords: Using “Compare Periods” to Monitor Ad Performance
The Compare Periods feature is an easy to use and effective analysis tool within AdWords. Find out how to use this tool and why you should be taking advantage of it when monitoring your AdWords campaigns.
How to Switch Between your Google + Personal Profile and Business Page
Once you’ve created a Google + Page, follow the steps in this article to access your page and make updates.
