Google Analytics: It’s not about the data!


In September I attended the Google Analytics 2014 User Conference in Melbourne, which was organised by Loves Data. I love that Google brings this conference to Melbourne! The awesome keynote speaker was Google’s Digital Evangelist Avinash Kaushik.

Google Analytics Update: Users and Sessions

Google Analytics 101 Videos

Due to a change made to Google Analytics in April 2014, Visits are now called Sessions and Unique Visitors are now called Users. Watch a short video to find out where this impacts the data within your account. If you’ve already signed up to access the full FREE Google Analytics 101 Video series, please take […]

Why it’s Critical to Test That Your Google Analytics Goals are Tracking Correctly

critical to test Google Analytics Goals

Having Google Analytics Goals set up to track the actions and behaviour of your website visitors provides powerful information about the effectiveness of your marketing and website. However, it’s critical to test that the Goals are set up properly, otherwise they can inadvertently cause you to make bad decisions.

Google Analytics 101: How many visitors are viewing your website on a mobile device?

Google Analytics 101 Videos

Fact is, more and more people are visiting websites using mobile devices. So if your website isn’t mobile-friendly, you’re missing out on opportunities. Watch a quick 1 minute video and discover how to use Google Analytics to find out how many people are visiting your website from a computer, a mobile or tablet.