6 Online Marketing Mistakes that Still Happen (After 6 Years in Business!)

online marketing mistakes

June marked my anniversary of six years in business. Yes that’s right, it’s been six years already! Since starting out I’ve optimised hundreds (possibly even thousands) of AdWords campaigns, reviewed and improved hundreds of websites, given insights about hundreds of Google Analytics accounts and edited a whole lot of copy to make it web friendly.

How to Set Realistic Performance Targets for Your Website

Realistic performance targets

When I’m talking to people about Google Analytics, I regularly get asked the same questions: “How can I tell how well my website is performing?” and “How much web traffic should I be aiming for?“. This article will give you information about setting benchmarks for your website so you can monitor how well it helps you […]