Having Google Analytics Goals set up to track the actions and behaviour of your website visitors provides powerful information about the effectiveness of your marketing and website. However, it’s critical to test that the Goals are set up properly, otherwise they can inadvertently cause you to make bad decisions.
Google Analytics 101: How many visitors are viewing your website on a mobile device?
Fact is, more and more people are visiting websites using mobile devices. So if your website isn’t mobile-friendly, you’re missing out on opportunities. Watch a quick 1 minute video and discover how to use Google Analytics to find out how many people are visiting your website from a computer, a mobile or tablet.
Is your website getting referral traffic from Semalt.com?
Have you noticed strange referral traffic from a website called semalt.com in your Google Analytics traffic sources report? I’ve seen this traffic source in a few client accounts recently. It has a 100% bounce rate, which is an indication that it’s not quality targeted traffic. This kind of traffic can skew the average bounce rate […]
Analytics Academy, Free Online Course on “Google Analytics Platform Principles”
Following on from the Digital Analytics Fundamentals course which Google made available in October last year, the second course in Google Analytics Platform Principles has now been launched, which will start on 11 March 2014.
Google Analytics 101: Are your SEO Efforts Generating Quality Organic Traffic?
Watch a short video to find out how to use the data in your Google Analytics account to find out if your Search Engine Optimisation (SEO) efforts are generating organic traffic to your website.
Access your Google Analytics 101 Training Videos
Got Google Analytics installed but don’t know what the data means? Or how you can use it to improve your website’s performance and your business results? If you’ve often wondered what the statistics in your Google Analytics account mean, but never had the time or resources to find out, you’ll love the free Google Analytics 101 […]
Google Analytics 101: The Audience Overview Dashboard
Next in the series of free Google Analytics 101 videos let’s walkthrough the data in the Audience Overview screen.
A Sneak Peak at the Google Analytics 101 Vids
Want to learn how to use the data in your Google Analytics account to improve your website’s performance and your business results? The aim of the Google Analytics 101 video series is to do exactly that. And you can access it for free! During the short, snappy videos, I’ll walk you through key parts of […]
Google Analytics Trackbacks: Who is linking to you?
Discover how to find out what other websites are linking to your website by using the Trackbacks section of Google Analytics.
Periodic Table of Google Analytics by Jeffalytics
Truth is I’m a bit of a Science nerd at heart. I studied Science at uni and have always loved to be the one who can answer questions about the Period Table at pub trivia nights. One of the things I love about Google AdWords and Analytics is that they combine Marketing and Science. So […]
