I regularly get asked “how do Google ads work” and “how can I control the budget to make sure I don’t inadvertently spend way too much. If you’re new to Google AdWords, this video by Google answers these questions and more.
Key Factors to Consider When Setting up a New Google AdWords Campaign
Planning and managing an effective Google AdWords Campaigns includes: Setting up ads that meet your business objectives Well structured Campaigns with targeted Ad Groups that achieve higher keyword quality scores and a better Click Through Rate Ads directed to quality and relevant landing pages An understanding of how you’ll track the return from your AdWords investment […]
The New Google Partners Program
Google has now rolled out their new Google Partners program. If you’re looking an agency to work with for AdWords, make sure that the agency is a Google Partner by looking out for the new blue logo on their website or search for their name in the Partner Directory.
3 Things You Need to Know Before Running an AdWords e-Commerce Campaign
When you have an e-Commerce website and you’d like to get more orders, AdWords is a great option. As for all AdWords Campaigns, before you get you get your campaign running you’ll need to work out: The target geographic area where the ads will show The maximum daily budget that you’d like to spend What […]
Google AdWords: How to Create a Master Negative Keyword List
In terms of optimising your Google AdWords campaigns, negative keywords are pure gold! By creating a Master Negative Keyword List you can quickly and easily add the negative keywords to all your campaigns.
AdWords Clients in Asia Pac Need to Review & Accept the New Terms & Conditions
On Thursday 9 May 2013 AdWords rolled out a new set of Terms and Conditions which apply to many customers throughout the Asia Pacific region.
5 Common and Costly AdWords Mistakes and How to Avoid Them
Google AdWords can be a great way to increase traffic to your website. Particularly if it’s competitive to get your website to appear high up in the organic results. A lot of business owners set up and run their own AdWords campaigns, which is relatively easy to do. The hard part is knowing what to […]
This Google AdWords Tip is a Money Saving Gem
I post a lot of AdWords tips on this blog but today’s is by far one of my favourites! When you’re running broad match keywords in a campaign, Google might broad match them to keywords that you’d happily pay for clicks for, or they might be broad matched to keywords that you’d rather not pay […]
Google AdWords Enhanced Campaigns: What do they mean for you, the advertiser?
Google recently rolled out Enhanced AdWords Campaigns. You can upgrade your campaigns now, otherwise all AdWords Campaigns will be automatically upgraded by mid year. Since the change I’ve attended some webinars and a fantastic presentation Loves Data, so read to find out what Enhanced Campaigns mean for you.
Google AdWords Tip: Log in via the Google Chrome Browser
I’ve been logging in to AdWords.google.com for years now and over that time I’ve used a lot of different browsers. Sometimes I would have issues with the screen freezing, or information being slow to load. Granted these problems might also have been caused by my internet connection but since I’ve been using the Google Chrome […]
