In terms of AdWords management there is no one-size-fits-all approach. But in terms of QUALITY AdWords management there are things your AdWords manager should do to ensure that you get maximum value from both your advertising spend, and your management fee. Before you agree to work with an AdWords Manager, ensure that they meet the criteria below.
Why AdWords Management Should Be Like Great Coffee
Like a great coffee, with AdWords management, unless you specialise in the area you probably DON’T know what goes into making it great, but you DO know if it works for you and if you want it every day!
