Google Call Forwarding has been released in Australia. This free AdWords feature allows Calls to be tracked as Conversions, which will help you evaluate the Return On Investment from your ads. Previously only available to advertisers in the USA, UK and a few other countries this is a great feature for businesses that generate telephone calls […]
Google AdWords: How are your ads performing relative to your competitors?
Google AdWords providers users with a wealth of information about how their advertising campaigns are performing. One feature you might not be aware of is where to find information about how your ads are performing relative to your competitors. In this article we’ll cover what you need to know about discovering this information via the […]
Don’t let these reasons stop you trying AdWords
Google AdWords can be a measurable, targeted marketing option for growing your business. But unfortunately, many business owners miss out on the opportunities created by AdWords due to misconceptions about how it works. Here are three of the reasons I hear regularly for not using AdWords, plus my responses.
Google AdWords: How to view Invalid Clicks
Find out how to display columns in your AdWords account that show the number of Invalid Clicks that have been detected in your account.
Google AdWords: What do CTR, CPC and the Other Statistics Mean?
Everyone who advertises with Google AdWords should understand what the main AdWords performance metrics such as CTR and CPC mean, why they are important and what can be done to improve them. This knowledge will help you make the most of your AdWords budget.
Google AdWords: Using “Compare Periods” to Monitor Ad Performance
The Compare Periods feature is an easy to use and effective analysis tool within AdWords. Find out how to use this tool and why you should be taking advantage of it when monitoring your AdWords campaigns.
How do Google Ads work?
I regularly get asked “how do Google ads work” and “how can I control the budget to make sure I don’t inadvertently spend way too much. If you’re new to Google AdWords, this video by Google answers these questions and more.
Tips for Optimising a New AdWords Campaign
In order to get a new AdWords Campaign running well as quickly as possible you need to regularly make tweaks and changes, particularly in the early days. This great checklist by White Shark Media will give you on ideas about tweaks and changes you can make.
CWC’s Highlights from 2013 – Thanks for making it a great year!
I’ve now been in business for over four years and 2013 was a great year for Click-Winning Content. I wanted to share some of the highlights.
Key Factors to Consider When Setting up a New Google AdWords Campaign
Planning and managing an effective Google AdWords Campaigns includes: Setting up ads that meet your business objectives Well structured Campaigns with targeted Ad Groups that achieve higher keyword quality scores and a better Click Through Rate Ads directed to quality and relevant landing pages An understanding of how you’ll track the return from your AdWords investment […]
