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Marketing Attribution: What is it and why should you care?

November 1, 2017 By Melinda

Watch a quick three minute video to learn about marketing attribution and why it’s important for helping you make decisions about where to allocate your marketing budget and resources.

Filed Under: Google Ads, Google Analytics Tagged With: marketing attribution

Google AdWords: New Terms and Conditions

November 1, 2017 By Melinda

Google AdWords has new terms and conditions that need to be accepted. This article shows the steps for logging in to your account and making the required update.

Filed Under: Google Ads Tagged With: AdWords terms and conditions, google adwords

The New Google AdWords Interface: How to Download a Tax Invoice

October 2, 2017 By Melinda

Google is currently rolling out a new version of the Google AdWords experience to all AdWords users. Read on to find out how to download an Australian Tax Invoice for GST using the new interface.

Filed Under: Google Ads Tagged With: google adwords, GST, Tax Invoice

Google AdWords Glossary – Find out what those terms mean!

August 6, 2017 By Melinda

Review a list of terms that are regularly used in relation to Google AdWords campaign performance, and an explanation of what they mean.

Filed Under: Google Ads Tagged With: google adwords, Google AdWords glossary

How can you tell if your competitors are clicking on your AdWords ads?

June 19, 2017 By Melinda

  A common concern amongst AdWords advertisers is that their competitors are clicking on their ads and wasting their AdWords budget. This concern is often amplified if they aren’t getting sufficient leads or sales from their AdWords spend. In reality there are actually a lot of reasons why the AdWords traffic might not be converting […]

Filed Under: Google Ads Tagged With: google adwords, Google AdWords invalid clicks

Case Study: Using AdWords to Grow Client Revenue

May 26, 2017 By Melinda

By working with Click-Winning Content to manage their campaigns, Caribu Horse Wear’s AdWords revenue grew by 90.8% from 2014 to 2016 and their average cost per click for Search campaigns decreased by 31.9%.

Filed Under: Google Ads Tagged With: ecommerce, google adwords

9 Ways to Increase Web Traffic from your AdWords Campaigns

April 12, 2017 By Melinda

To generate leads, sales or other beneficial outcomes from an AdWords Search campaign you need people to click on your ad. The following nine tips will help you achieve more clicks for your AdWords campaigns with the aim of getting more results for your business. Keep in mind that all changes made to your Campaigns should still […]

Filed Under: Google Ads

Business Friends Meetup – Brisbane – 11 April 2017

March 21, 2017 By Melinda

Hey Awesome Business Friends Brook McCarthy and Melinda Samson invite you to join us at the fabulous Lock n Load Bistro in Brisbane’s West End for an informal meet-up so that you can connect with more awesome business peeps! The details are below. Feel free to invite your business friends who are equally awesome! Date Tuesday 11 […]

Filed Under: Content Marketing, Google Ads

Google AdWords: How to Download an Australian Tax Invoice for GST

February 1, 2017 By Melinda

Since 1 November 2016 AdWords ad spend payments have been invoiced by Google Australia & GST has been added. Read on to find out how to download an Australian Tax Invoice for GST.

Filed Under: Google Ads Tagged With: google adwords, google adwords invoice

Read This Before You Hire an AdWords Manager

December 26, 2016 By Melinda

In terms of AdWords management there is no one-size-fits-all approach. But in terms of QUALITY AdWords management there are things your AdWords manager should do to ensure that you get maximum value from both your advertising spend, and your management fee. Before you agree to work with an AdWords Manager, ensure that they meet the criteria below.

Filed Under: Google Ads Tagged With: adwords management, google adwords, hire adwords manager

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