As well as writing articles for this website, and for my business partnership, Grassroots Internet Strategy, I also have a personal blog related to something I’m very passionate about; Grand Slam tennis. Due to the Australian Open and the lead up events, January is a massive month for tennis in Australia, and hence a massive […]
Link Building for SEO: Have You Picked the Low Hanging Fruit?
Three of the things that have a big impact on how much traffic your website gets from search engines are: Website Development: How search engine friendly your website is Web Content: The quality of your content, the keywords that you use in your content and how you use them Inbound Links: The number and quality […]
10 Money Saving Reasons to Add WordPress to your Website
WordPress web software is being used by more and more people around the world to create their website or blog. According to this article by OM4: WordPress is the most widely used web software, used by over 14% of all websites WordPress is the dominant Content Management System (CMS), used more than 54% of the […]
Twitter the Australian Way – How to be a Good Bloke, or a Fab Chick!
Use of Twitter for business in Australia continues to increase as business owners capitalise on the opportunity that this free service offers to: understand the needs of your clients and prospects build business relationships generate warm website traffic.
5 Things I Wish I Knew from Day One as a Start Up Business Owner
I started my business around two years ago and every single day since then I’ve learned something I didn’t know; some days I learn many many things. Read on for the five most important things I learned through starting a small business.
What’s the Deal with Blogging?
I’ve had a few conversations recently discussing why blogging is valuable and how it fits into an online marketing program. Those conversations inspired this article. Here’s my take on blogging.
Make me an offer! How to Motivate Your Website Visitors to Act.
Implementing an online marketing program will increase the number of visitors to your website. But once you have the visitors, what happens next?
The Power to Pull Clicks is all in the Headline.
Once you’ve gone to the effort of creating an article, a video, an email marketing campaign, a blog post or anything else that you can share online, add an attention-grabbing headline to draw in the maximum possible number of readers.
It’s all about you! Keep people reading by writing benefit driven, reader focused web copy.
For a lot of people, when talking or writing about their business, it comes naturally to explain the features of their product or service. Unfortunately, this approach doesn’t really let you stand out, as it is likely that in reality, the features of your product are pretty similar to your competitors.
The Schwing of Web Content you can Skim
I’ve been away in the UK for three weeks and while I was away I checked my email regularly. I subscribe to a lot of blogs and newsletters to keep up with what’s going on in the internet marketing world.
