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Google+ Q&A: How can you tell if someone is following you back?

October 8, 2014 By Melinda

On Google+, you’ll add people to your Circles in order to build your network, and people will add you to Circles. Whether people follow you back or not is a personal choice. Read on to find out how you can tell if you are in each other’s Circles, or if it’s a one-way connection.

Filed Under: Google Plus

Google Analytics: It’s not about the data!

September 30, 2014 By Melinda

In September I attended the Google Analytics 2014 User Conference in Melbourne, which was organised by Loves Data. I love that Google brings this conference to Melbourne! The awesome keynote speaker was Google’s Digital Evangelist Avinash Kaushik.

Filed Under: Google Analytics

Google AdWords: Why Can’t I See My Own Ads?

September 25, 2014 By Melinda

As an AdWords Manager, one of the most common questions I get asked is “Why can’t I see my own ads?“. This article was inspired by a client who recently asked that exact question. Read on to discover the answer.

Filed Under: Google Ads

Google+ Q&A: What does h/t mean?

September 25, 2014 By Melinda

If you’ve seen people use the abbreviation h/t on Google+ and wondered what it means, it’s short for hat tip.

Filed Under: Google Plus Tagged With: Google Plus, Google Plus FAQ

New AdWords Feature: Call-Out Extensions

September 9, 2014 By Melinda

Google AdWords have rolled out a new feature that enables advertisers to show additional “Call-out” text below the main ad copy. Find out more about what call-out extensions are, why you should use them and how to add them.

Filed Under: Google Ads Tagged With: call-out extensions

Changes to AdWords Location Extensions & Shopping Campaigns

September 6, 2014 By Melinda

As all AdWords advertisers know Google are constantly changing and improving AdWords. Currently there are two significant changes that AdWords advertisers should be aware of affecting Product Listing Ads campaigns and Location Extensions. Find out more about these changes and what you need to do to ensure there is no impact on your AdWords advertising.

Filed Under: Google Ads Tagged With: adwords location extensions, adwords shopping campaigns, product listings ads

Top Tips for Newsletters that Produce Results

August 21, 2014 By Melinda

Creating and distributing a quality newsletter can position you as a voice of authority in your chosen field, which can ultimately lead to increased sales for your business. Once you’ve decided to add a newsletter to your marketing mix, you need to build a subscriber list, decide how often you’ll send it, and more importantly, […]

Filed Under: Content Marketing Tagged With: content marketing, newsletters

5 Top Tips for Creating a Google+ Profile that Creates a Great First Impression

August 12, 2014 By Melinda

Aiming to build up your Google+ connections and tap into the awesome business opportunities that Google+ offers? Then follow these top tips to create a professional profile that makes a great first impression and will motivate others to add you to their Circles.

Filed Under: Google Plus Tagged With: Google Plus, google plus profile

5 Tips for Successfully Moving to a Responsive Web Design

July 23, 2014 By Melinda

I recently moved this website to a new theme with a responsive design. If you’re planning a similar update, here’s some tips for planning the new site with all devices in mind. 1. Test, Test, Test The purpose of a responsive design is that your users have a great experience on all devices; desktop, laptop, tablets […]

Filed Under: Web Copywriting, Website Design & Development Tagged With: usability, web copywriting, web designer

Get your Business on Google for Free

July 21, 2014 By Melinda

Google recently launched TV adverts in Australia for their new Google My Business product. For many small and medium sized business owners Google My Business will be an easy to use and effective way to be found by customers through Search, Maps or Google+. And it’s Free!

Filed Under: Google Plus, Online Marketing

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