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How to get things done (when you can’t do everything)

March 25, 2015 By Melinda

If you’ve ever looked at your TO DO list and almost freaked out from the sheer weight of it, you may also know what it’s like to have that anxious paralysis accompany it. It’s that fizzy feeling of pressure growing in your stomach and/or head that makes your shoulders droop. That hideous moment you realise you […]

Filed Under: Online Marketing Tagged With: project management

How Much of Your Google Organic Traffic Comes from Mobile Devices?

March 17, 2015 By Melinda

Watch a 2.5 minute video and find out how to segment your Google Analytics data to view how many of your Google organic visits come from people using mobile devices.

Filed Under: Google Analytics Tagged With: google analytics, Mobile Devices, organic traffic

Why Google Plus Hangouts are a good alternative to Skype for video calls

March 17, 2015 By Melinda

When I need video conferencing for client training sessions I often use Skype video calls but I’m also using Google+ hangouts more and more frequently.

Filed Under: Google Plus Tagged With: Google Plus, Google Plus Hangouts, video calls

Google Plus Marketing for Australian Businesses

March 12, 2015 By Melinda

In 2015 more and more Australian businesses are taking advantage of Google plus for marketing. 

Filed Under: Google Plus Tagged With: Google Plus, google plus marketing

5 Questions to Ask all Potential Website Service Providers (or Risk Wasting Time & Money)

March 8, 2015 By Melinda

questions to ask web service providers

I originally wrote this article three years ago. I’m re-publishing it because unfortunately, three years later, I’m still meeting way too many business owners who have invested time and money in their website and online marketing but are disappointed with the results and/or haven’t received value for money. Unfortunately, it often takes a bad experience to […]

Filed Under: Google Ads, Search Engine Optmisation, Web Copywriting, Website Design & Development Tagged With: google adwords management, SEO services, web copywriting, web designer, web developer, web service providers

Google AdWords: Your Frequently Asked Questions Answered

February 27, 2015 By Melinda

I recently did an online Google AdWords Q&A sessions for a fabulous group of business owners. As they asked questions that I get asked regularly, I’m sharing the answers in this article in case you’ve been wondering about them too. The info is based on my honest opinion and years of experience optimising thousands of […]

Filed Under: Google Ads

Is Your Website Ready for 2015?

February 18, 2015 By Melinda

Websites and website user expectations are continually changing. As a business owner you need to keep up in order to stay ahead of your competitors, particularly if you’re spending money on AdWords or Search Engine Optimisation services, or both in order to generate leads and sales.

Filed Under: Online Marketing Tagged With: search engine optimisation

Is your AdWords agency playing by Google’s rules?

February 15, 2015 By Melinda

Read about the minimum requirements that anyone who provides you with Google AdWords services needs to meet to be compliant with Google’s policies.

Filed Under: Google Ads Tagged With: google adwords, google adwords third party policy

Google Shopping 2015 – New Shipping Rate Features

February 11, 2015 By Melinda

Shipping costs are the most common reason shoppers abandon online shopping purchases/carts. To make the total cost of online shopping purchases more transparent to shoppers in Australia, and reduce online shopping cart abandonment, Google announced on 27 January 2015 new features in Google Merchant Centre accounts to show shipping costs.

Filed Under: Google Ads Tagged With: google shopping

CWC’s Highlights of 2014

December 22, 2014 By Melinda

It’s now been over five years since I started Click-Winning Content and in June I celebrated five years as an AdWords partner.

Filed Under: Google Ads, Google Analytics, Google Plus

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