Due to a change made to Google Analytics in April 2014, Visits are now called Sessions and Unique Visitors are now called Users. Watch a short video to find out where this impacts the data within your account. If you’ve already signed up to access the full FREE Google Analytics 101 Video series, please take […]
3 Smart Ways to Protect Your Google Account
Recent news about the Heartbleed bug reminded me how important it is to keep your Google account secure. In their article on The Heartbleed Hit List: The Passwords You Need to Change Right Now, Mashable confirms that: Google said users do not need to change their passwords, but because of the previous vulnerability, better safe than sorry. […]
Why it’s Critical to Test That Your Google Analytics Goals are Tracking Correctly
Having Google Analytics Goals set up to track the actions and behaviour of your website visitors provides powerful information about the effectiveness of your marketing and website. However, it’s critical to test that the Goals are set up properly, otherwise they can inadvertently cause you to make bad decisions.
New AdWords Feature: Google Call Forwarding Released in Australia
Google Call Forwarding has been released in Australia. This free AdWords feature allows Calls to be tracked as Conversions, which will help you evaluate the Return On Investment from your ads. Previously only available to advertisers in the USA, UK and a few other countries this is a great feature for businesses that generate telephone calls […]
Google Analytics 101: How many visitors are viewing your website on a mobile device?
Fact is, more and more people are visiting websites using mobile devices. So if your website isn’t mobile-friendly, you’re missing out on opportunities. Watch a quick 1 minute video and discover how to use Google Analytics to find out how many people are visiting your website from a computer, a mobile or tablet.
Google AdWords: How are your ads performing relative to your competitors?
Google AdWords providers users with a wealth of information about how their advertising campaigns are performing. One feature you might not be aware of is where to find information about how your ads are performing relative to your competitors. In this article we’ll cover what you need to know about discovering this information via the […]
How to Use Google+ to Market your Business
Google+ is Google’s social media platform. If Google is important to your business and you don’t have a presence there yet, add it to your marketing plan as a high priority.
13 Key Take-aways from the ABN Simple SEO Strategies Webinar
Today I attended a fabulous webinar presented by Kate Toon of Kate Toon Copywriter and hosted by the Australian Businesswomen’s Network. Kate covered a lot of valuable information in detail. Here is a quick list of my key take-aways. 1. Google’s aim is to help users find the best content. 2. What is SEO? Search Engine […]
Don’t let these reasons stop you trying AdWords
Google AdWords can be a measurable, targeted marketing option for growing your business. But unfortunately, many business owners miss out on the opportunities created by AdWords due to misconceptions about how it works. Here are three of the reasons I hear regularly for not using AdWords, plus my responses.
Is your website getting referral traffic from Semalt.com?
Have you noticed strange referral traffic from a website called semalt.com in your Google Analytics traffic sources report? I’ve seen this traffic source in a few client accounts recently. It has a 100% bounce rate, which is an indication that it’s not quality targeted traffic. This kind of traffic can skew the average bounce rate […]
