Let’s start by confirming why Google Analytics is important. It’s Google’s free tool that allows you to monitor how well your website performs in terms of things like number of visitors, what pages people look at, where your website traffic comes from, how long people spend during a visit, what key actions they take, and […]
The Lowdown on Google Ads after Lockdown
Lessons learned during a pandemic and recommendations for reviewing your Google Ads campaigns What a crazy ride it’s been adapting our clients’ Google Ads campaigns for COVID-19 lockdown conditions. Many clients, like those in tourism and events, paused their campaigns. While others, including those targeting business products and services, changed their spend but maintained a […]
Is Your Google Analytics Set-up Properly? 7 Things you Need to Check
If your Google Analytics account isn’t set-up properly then you’re missing out on valuable information. Discover 7 things that can stop you getting full value from your Google Analytics account.
Using Our Skills to Help Not-For-Profits and Save Greyhounds
I don’t often share personal updates but today’s article is about something that’s really important to me; saving retired racing greyhounds from being euthanised and helping them find forever homes. Over the past three years Andrew and I have looked after 10 greyhounds, some were foster dogs and some we were dog sitting while their […]
How to Choose the Right Google Ads Agency: FREE 9 Part Video Series
This year we published a popular series of nine videos which give information about how to choose the RIGHT Google Ads agency for you, including the questions you can ask BEFORE working with them, and what you should reasonably expect in return for your management fee. Here are the first three videos from the series. […]
Case Study: How Reducing Google Ads Budget by 66% Brought Tile Safe More Customers
At Click-Winning Content we work with a lot of businesses who have previously tried Google Ads but with no success. Read how we helped Tile Safe turn this around. Background Like many business owners, Dan O’Connor, from Tile Safe, a business who solves the problem of slippery tiles and floors, was using Google Ads with […]
CWC Highlights of 2018
It’s been another big year for the Click-Winning Content team. Our business continued to grow, with a large contribution from our amazing team, the Google Partner program and our incredible business partners and contacts who regularly refer work to us.
9 Telltale Signs That Your Google Ads Campaign Can Be Improved
Google Ads can be a great way to increase traffic to your website and generate leads and sales. If you’ve set up your own campaigns, or you’re not sure if your agency is getting you the best return, here are some things that you can check.
Why it doesn’t pay to run good ads to a bad website
Even as I wrote the headline of this article, the answer seemed really obvious. Good ads. Bad website. What good could ever come of it? But the answer is complex because there are varying degrees of a “bad” website and the level of “badness” can be relative to the quality of the other websites in […]
Google Analytics and GDPR Information for Australian Businesses
Read about how the General Data Protection Regulation (GDPR) in the European Union will impact the use of Google Analytics by Australian Businesses.
