Why it doesn’t pay to run good ads to a bad website

good ads bad website

Even as I wrote the headline of this article, the answer seemed really obvious. Good ads. Bad website. What good could ever come of it? But the answer is complex because there are varying degrees of a “bad” website and the level of “badness” can be relative to the quality of the other websites in […]

The Pleasure of a Fine Design

I recently worked with Judy Brandt Design who created the branding and banner ads for the recent Grassroots Internet Strategy Websites Rock Festival. In my sales and marketing career over the last 16 years I’ve been lucky enough to work with a lot of great designers and working with Judy reminded me what a difference a great design, […]