As someone who spends a big part of every day optimising AdWords campaigns for clients, I often get asked “why does AdWords need ongoing management?” and if it’s ok for the client to just “have a go” at doing it themselves. Well, if you’re the type of person who would try to replace your hot […]
How to give an AdWords Manager Access to your AdWords Account
If you are considering outsourcing management of your AdWords account to a qualified AdWords professional you can provide them with access to your account by connecting with their AdWords MCC (My Client Centre). This leads to two important questions. What are the benefits of giving access to your AdWords account this way? How do you […]
