Google AdWords enhanced campaigns officially rolled out on 22 July 2013. As well as tracking Clicks, Impressions, Click Through Rate, average Cost Per Click, Total Ad Spend and Cost Per Conversion, after upgrading campaigns for all my clients over the past few months, here are some things I suggest keeping a track of.
Google AdWords Enhanced Campaigns: What do they mean for you, the advertiser?
Google recently rolled out Enhanced AdWords Campaigns. You can upgrade your campaigns now, otherwise all AdWords Campaigns will be automatically upgraded by mid year. Since the change I’ve attended some webinars and a fantastic presentation Loves Data, so read to find out what Enhanced Campaigns mean for you.
Google AdWords: How to Find out if People are Clicking on your Ads from a Computer, Tablet or Mobile Device
When your Google AdWords campaigns are opted in for all devices, people might see and click on your ad from either a Computer, Tablet or Mobile Device. Read on to find out how to can see the stats based on the device someone was using when they clicked on your ads.
