Using Ad Extensions in your Google AdWords campaign can make your ads bigger and more prominent, so that more people click on them, AND can improve the quality of your ad campaign.
Google AdWords: What do CTR, CPC and the Other Statistics Mean?
Everyone who advertises with Google AdWords should understand what the main AdWords performance metrics such as CTR and CPC mean, why they are important and what can be done to improve them. This knowledge will help you make the most of your AdWords budget.
