The Google Partner Search found at adwords.google.com/partnersearch
Not sure how to find the right AdWords agency to work with?
Getting persuaded by calls from telemarketers about AdWords management?
Read on to find out how you can check if an AdWords agency is in the Google Partner Program (and therefore knows what they are doing!)
Why is it important to work with a business that is in the Google Partner Program?
If you’re running Google AdWords campaigns yourself, maybe you’re considering outsourcing the management to an agency.
It’s also more than likely that you’ve been contacted by telemarkers, offering the services of an agency to improve your AdWords results (and often implying that your campaigns are badly managed).
You might be tempted to say “yes” to their free offer of an account review or training.
But first, check if the company is in the Google Partner Program which exists because:
It’s important to invest your budget where you’ll get the greatest return. And there’s no more cost-effective investment than working with Google’s worldwide network of Certified Partners to optimize your usage of products like Google AdWords, Google Analytics and Website Optimizer.
Thousands of companies have worked hard to meet the qualifications in order to be part of one of these partner programs.
Use the Google Partner Search to find qualified businesses
The Google Partner Search is found at https://adwords.google.com/partnersearch/
Qualified Partners will also have a relevant logo displayed on their website. When you click on the logo it will take you a page that verifies their qualifications.
As an example, view my page confirming my Google AdWords Certification.
Google’s advertiser guide for working with third parties
Google also has guidelines for working with third parties that partners must link to from their website.
Read working with third parties.
Got questions about running AdWords campaigns or Google’s Partner Program?
Feel free to leave a comment below.
Melinda
P.S. I’ve been working with Google AdWords since 2007 and in the Google Partner Program since 2009 (here’s my listing in the Google Partner Search). I’m passionate about helping clients get the best return for their advertising spend.
If you think your AdWords management could be improved, please give me a call on 03 9340 9018 for a confidential, no-obligation chat about the options.
Melinda aka Mel is a Google Partner, Google Ads & Consultant, Speaker and Trainer and co-owner of Click-Winning Content.
Mel provides results-driven services to organisations around the world and is committed to never using an acronym without explaining it first. She also likes greyhounds as pets, grand slam tennis, cracked pepper and Melbourne sunsets.
Please connect at the links below.
