It’s been another big year for the Click-Winning Content team. Our business continued to grow, with a large contribution from our amazing team, the Google Partner program and our incredible business partners and contacts who regularly refer work to us.
We remain committed to doing the best job possible in terms of keeping up with new Google Ads features and setting up and managing Google Ad campaigns for clients. In addition to management services, I’m still providing 1-to-1 training and Google Ads Health Checks to help savvy Marketing Managers and Business Owners who would prefer to look after their own campaigns. It’s really inspiring to work with clients who are committed to their business being successful and passionate about what they do.
This year Google changed the name of Google AdWords to Google Ads. And we needed to make time to adjust to the new Google Ads interface. As always we found the events organised by the Partner Team really valuable.
We enjoyed working on Ad Campaigns for our long term B2B and retail clients, as well as fun Search, Display, YouTube and Remarketing campaigns to promote events and short-term promotions for nationwide businesses. Long term campaigns have the advantage that we can make a lot of small changes over time to improve their conversion rate, while short term promotions are fun in that they have a bigger budget and we need to be flexible and react quickly to get maximum results during the allocated time period.
In October Click-Winning Content was proud to sponsor the inaugural Click Engage Convert conference run by Impactiv8. A wealth of valuable content was shared during this one-day event, which will be held again in 2019.
Last year in my 2017 wrap up article I mentioned some factors that were critical for your website, and I’m still seeing websites for Google Ad campaigns that need these updates made:
- Having a secure HTTPS domain
- Being fast to load – If your website isn’t fast, people won’t stick around and wait for it. Test your site here.
- Being mobile responsive – It’s likely that more than half of your website traffic comes from mobile devices, so not being mobile friendly is no longer an option if you want conversions and a good user experience.
Free Google Ads Resources
Follow the links below to listen to podcasts and watch a webinar where I share my knowledge to help you get more from Google Ads, and have a few laughs along the way.
{Podcast} How to Get Started With Google Ads
In this podcast interview, exclusively for the She Will Shine network, I explain the two ways that you can get started with Google Ads, and include my tips for a successful campaign.
https://www.linkedin.com/pulse/how-get-started-google-ads-melinda-samson/
{Podcast} Using Google Ads to Amplify Your Brand
During this Brand Builders Lab podcast interview by Suzanne Chadwick we talk all things Google Ads, including the different ways they can help amplify your brand.
https://www.linkedin.com/pulse/using-google-ads-amplify-your-brand-melinda-samson/
{Podcast) The Secret to Writing Profitable Google Ads
This Hot Copy Podcast interview with Belinda Weaver focuses on advice and tips for writing great Google Ads copy & my recommendation for whether or not copywriters should write ads for clients.
https://www.linkedin.com/pulse/podcast-interview-secret-writing-profitable-google-adwords-samson/
{Webinar} Key Considerations Before You Run a Google Ads Campaign
Run by Linda Enever of Business Business Business, we talk about how to set up a Google Ads campaign to get a good ROI, and understand how well it is working.
https://www.linkedin.com/pulse/key-considerations-before-you-run-adwords-campaign-melinda-samson/
Most Popular Articles of 2018
9 Ways to Increase Web Traffic From Your AdWords Campaigns
https://clickwinningcontent.com.au/increase-web-traffic-adwords/
How to Download a Tax Invoice for GST
https://clickwinningcontent.com.au/google-adwords-download-australian-tax-invoice-gst/
Read This Before You Hire an AdWords Manager
https://clickwinningcontent.com.au/hire-adwords-manager/
7 Google Analytics Mistakes That Still Happen Way Too Often
https://clickwinningcontent.com.au/google-analytics-mistakes/
An Oldie But a Goodie – What Does CTR and CPC Mean?
https://clickwinningcontent.com.au/google-adwords-ctr-cpc-mean/
Let’s Connect
If we’re not yet connected on LinkedIn, Facebook or Twitter, please do 🙂
https://www.linkedin.com/in/melindasamson/
https://www.facebook.com/ClickWinningContent/
On a personal note
Being able to work from anywhere allowed us to travel this year, spending time in the UK and Europe to get away from the Melbourne Winter (and indulge my tennis watching passion at the French Open and Wimbledon).
We’re currently enjoying dog sitting for our friends’ greyhound. Speaking of greyhounds, we’re still very passionate about promoting fostering and adoption of retired racing greyhounds, and have been volunteering for Greyhound Safety Net, a fabulous, volunteer run charity who rescues greyhounds and helps them find a forever home. We’re helping them increase their presence in Google to help save more dogs who don’t meet the criteria of the Victorian Greyhound Adoption Program and end up getting euthanised, as our beautiful foster dog Gordo was.
A huge thank you to our family, friends, team members, business partners, clients and the Google Partner program who continue to support us with advice, training, lunches and open honest discussions. I really appreciate being a part of so many business networks, including face-to-face networks in Melbourne and online groups via Facebook. Being surrounded by positive, supportive and smart people has made a big difference to our business success.
We look forward to continuing to make the Google Ads world a less jargon filled space in 2019!
Mel and Andrew
Melinda aka Mel is a Google Partner, Google Ads & Consultant, Speaker and Trainer and co-owner of Click-Winning Content.
Mel provides results-driven services to organisations around the world and is committed to never using an acronym without explaining it first. She also likes greyhounds as pets, grand slam tennis, cracked pepper and Melbourne sunsets.
Please connect at the links below.
