Keep people reading by formatting the copy, using simple language and deleting un-necessary words.
People often skim the content of websites so make the content skim-able.
Use clear, simple, concise language broken up by headings and subheadings. Make key phrases bold, italics or change the colour so that they stand out. Add bullet points to break up a list.
Web copy uses:
- Simple language
- Headings and subheadings
- Bold and italics
- Bulleted lists
Write your website content then take a fresh look a day or so later. Skim through. If your key messages don’t stand out, re-format the copy to highlight the important words and phrases.
Delete any words that are not absolutely necessary.
Web visitors are now savvy enough to know they can click for more information without being told so don’t use words like “click here” on links. Instead, make sure your links look click-able with a hyperlink underline or by putting them in a button.
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Bonus Tip: Use keywords as the “anchor text” on both internal links to other pages of your own website and on external links back to your site. This helps to optimise your website for those keywords… more about this next time.
Click Tip Summary
People skim the content of websites so make the content skim-able using clear, consice language. Format the content to highlight key phrases and delete any words that don’t add value to what you’ve written.
Melinda aka Mel is a Premier Google Partner, AdWords & Analytics Consultant, Speaker and Trainer and co-owner of Click-Winning Content. Mel provides results-driven services to Australian businesses and is committed to never using an acronym without explaining it first. She also likes grand slam tennis, cracked pepper and Melbourne sunsets. Please connect at the links below.