Web Content that’s Optimised for Search Engines, and for People Too!
Planning a new or upgraded website? What a great time to get your copy reviewed.
Although a lot of time and energy is spent working with web designers and developers on the look and functionality of a new website, the importance of quality web copy writing is often overlooked.
Many people simply copy the content of their company brochure or product flyer. This isn’t such a great idea if you want your website to be the one that people choose to read. Or if you want search engines to know what your website is about so that it shows up in search engine results.
Rather than reading a website word for word, people scan the content of your web pages for keywords and links to click on.
Maybe you’re scanning now…
For best results, get your web copy written specifically for the web and aligned to your online marketing objectives. You’ll notice the difference.
Quality Web Copy Writing leads to New Business
If the aim of your website is to generate enquiries that lead to new business, your web copy needs to:
- be search engine friendly, so more people can find you
- quickly capture the attention of visitors so they don’t hit the “back” button
- clearly describe what your company does
- encourage visitors to read about your product or services
- make people want to contact you
- make it easy to find out how to contact you.
Seems obvious, right?
But how many websites do you visit that have obscure content that makes it difficult to find out what the company actually does. This kind of website makes for frustrated visitors and missed opportunities.
Quality Web Copy Writing includes Keywords
Keywords are the words that people enter into search engines to find your product or service. Search engines need to know what a website is about in order to accurately match the list of search results to what the person is searching for.
As search engines can only read the words on your website (they can’t look at the pictures), website content that is written to include keywords helps your site get listed higher on the search engine results page.
The right keywords for your website are the words that people search for most frequently, and that accurately reflect your product or service. The number of other companies using those keywords also needs to be considered.
Keywords can be overused. Good web copy includes the right amount of the right keywords in the right places.
As your SEO Web Content and Copy Writer, Click-Winning Content works with you to:
- understand your business and website objectives
- identify the right keywords
- write your click-winning web copy.
We also include SEO copy writing for Page Titles and Meta Descriptions, which helps to optimise your website.
What would you like to do next?
- Contact us to discuss pricing for high quality web copy writing that generates enquiries.
- Sign up for our e-newsletter, Click Tips: Online Marketing Explained full of tips to improve your website.
