Getting traffic to a new website can be difficult because it takes time to build up your organic ranking and appear on the first page of Google. The Spoilt Gift and Homewares estore opened for business two weeks ago. Since then it has had over 1500 visits (1061 unique visitors), 46% from organic search. Alexa, a website that measures web traffic, puts this website in the top 33% of all websites. Not bad huh!
Here are some of the things playing a role in generating the traffic.
Web Content Writing
1. Select keywords for each page and use them consistently in a customised Page Title, Meta Description, Heading and Subheading for each page. This lets you include a wide variety of keywords throughout your website so that you have a chance of appearing in search results for each keyword you selected.
Web visitors have found the Spoilt estore using 327 different keyword combinations to date.
2.To help with selecting your keywords,name the picture of your product, using the brand name and a commonly used name for the item. For example, use Olga Berg Red Deco Embroidery Handbag rather than Red Deco Bag. Once you’ve named your picture, use the same keyword phrase in the Page Title, Meta Description, Heading and Subheading.
3.Promote as many products as you can. Each product adds a new page to your website. The bigger your website is, the more likely it will rank with search engines. Rather than copying the manufacturers description of each product word for word, write a unique description for each product, using your keywords.
Building External Links
4.Ask all your suppliers and partners to add a link from their website to yours. If you’re creating a new website, put up a temporary website at your chosen domain so that you can start building external links before the new estore is launched.
5.List your estore in online web directories. For example, create a listing in Hotfrog and take the time to add your products using the keywords as the product names. You’ll see that your Hotfrog listing often appears in the search engine results above your own website.
Offline marketing
6.Create a postcard promoting your website and give it out to customers in your stores and wherever you find your target audience
7.Put a sign in your shop window that promotes your new estore to everyone that passes by your shops
Email marketing
8.Start building a database of email addresses ASAP. If you have a physical store, ask your customers if they’d like to sign up for special offers via email. Be ready to send an email to your database, and everyone you know, that includes a link to the new website. Along with spreading the word about your new website, clicks on the link equal web traffic, which helps your search engine ranking.
9.Capture email addresses from web visitors for future email marketing
Google AdWords
10.Run a Google AdWords Campaign to increase your traffic. Along with the potential for new visitors to buy your products, more traffic helps your ranking in the long run and also helps you identify which keywords get the highest search volume.
Melinda aka Mel is a Google Partner, Google Ads & Consultant, Speaker and Trainer and co-owner of Click-Winning Content.
Mel provides results-driven services to organisations around the world and is committed to never using an acronym without explaining it first. She also likes greyhounds as pets, grand slam tennis, cracked pepper and Melbourne sunsets.
Please connect at the links below.
