Google Analytics can provide a lot (and I mean, A LOT!) of information about how your website is performing and how well it’s helping to achieve your business goals. It’s great to access to all this data when you know what it means, but when you’re getting started it can be overwhelming.
6 Online Marketing Mistakes that Still Happen (After 6 Years in Business!)
June marked my anniversary of six years in business. Yes that’s right, it’s been six years already! Since starting out I’ve optimised hundreds (possibly even thousands) of AdWords campaigns, reviewed and improved hundreds of websites, given insights about hundreds of Google Analytics accounts and edited a whole lot of copy to make it web friendly.
Can Google Plus help your web content rank higher in Google?
You probably know I’m a huge advocate for Google plus and the power it has to help your website get more traffic from Google. In fact, if getting organic web traffic from Google is important to your business then I strongly believe that Google plus should be important too.
Market Research: The Critical Information you Need to Grow your Business
One of my awesome, long term clients has a product that sells well in Australia. For a few years we’ve been trying to tap into the huge US market but product sales haven’t yet reached what we believe to be their full potential. To learn more about the US market, and how it differs from […]
How to Set Realistic Performance Targets for Your Website
When I’m talking to people about Google Analytics, I regularly get asked the same questions: “How can I tell how well my website is performing?” and “How much web traffic should I be aiming for?“. This article will give you information about setting benchmarks for your website so you can monitor how well it helps you […]
5 Top Tips for Making the Most of Google Analytics
Your Google Analytics account contains a wealth of data about how people are finding your website, what they do when they get there and how your website is performing in terms of helping you meet your business goals. Read on to discover 5 tips for making the most of your Google Analytics data.
Google Plus is Not Dead. (Here’s Proof That it’s Alive and Kicking!)
To show that Google+ is well and truly alive and kicking I wrote the article below and shared it on Google+. On Google plus a ‘+1’ is equivalent to a ‘like’ on Facebook. As shown in the G+ icon in the bottom left hand corner, this article has accumulated nearly 3,000 +1’s from people who showed […]
Google Trusted Stores: An Opportunity for Australian eCommerce Businesses
The Google Trusted Stores program lets shoppers know that participating stores provide a great shopping experience and excellent customer service, which gives shoppers the confidence to make a purchase.
Google Analytics Best Practices
Google Analytics provides a huge amount of information about your web traffic, visitor behaviour and more. For free! Watch a video and discover some best practices that will help you make the most of your Google Analytics data.
When did you last update your WordPress plugins?
Most WordPress users will be aware that there are a large number of plugins available to use in your WordPress.org website that accomplish a wide range of functions. These plugins are straightforward to install and it is quite easy to forget about them. However, as they are pieces of software, plugins need to be updated as needed […]
