Watch a 2.5 minute video and find out how to segment your Google Analytics data to view how many of your Google organic visits come from people using mobile devices.
From 21 April 2015, mobile-friendliness will be a Google Ranking Factor
As per this article from Search Engine Land on 26 February:
Google said that on April 21, 2015, Google’s mobile ranking factors will not only label your site as mobile-friendly, but will also use that to determine if your site should rank higher in the search results. Google said this algorithmic change will have a “significant impact” in the mobile search results, impacting all languages worldwide.
If your website isn’t search engine friendly yet, and getting organic traffic from Google is important for your business, now is the time to move to a responsive website.
What impact will this change have on your website’s ranking?
This will depend upon a lot of factors, including:
1. How mobile-friendly your competitors websites are. If they currently not mobile friendly, and they don’t act on Google’s update, you can seize a great opportunity to get ahead of them.
2. How much of your organic traffic currently comes from mobile devices.
To help you crunch the numbers for point number two, watch this video to find out how much of your organic traffic currently comes from mobile devices.
Need help making the most of the data in your Google Analytics account?
Get free instant access to my Google Analytics 101 video series.
And if you have questions or feedback, feel free to leave a comment below.
Until next time
Melinda
Melinda aka Mel is a Google Partner, Google Ads & Consultant, Speaker and Trainer and co-owner of Click-Winning Content.
Mel provides results-driven services to organisations around the world and is committed to never using an acronym without explaining it first. She also likes greyhounds as pets, grand slam tennis, cracked pepper and Melbourne sunsets.
Please connect at the links below.
Thank you for drawing our attention to the impending changes in the way google will handle analytics. Hard to keep up with them and thanks also for making it so easy to follow.
I’m glad the article was helpful Ulrike.
Hey Mel,
Thanks for the heads up. This is great to know but sucks if you need to update your websites (which I do!) .
How mobile responsive do they need to be?
What tips would you have for people whose websites are not responsive?
Thanks,
Serena 🙂
Hi Serena
There’s information in this Search Engine Land article about different levels of mobile-friendliness.
http://searchengineland.com/google-mobile-friendly-ranking-factor-runs-real-time-page-page-basis-216100
I moved my websites to a fully responsive theme, which was pretty straightforward as all the content transferred over smoothly.
Mel
this sort of thing does my head in! i think that’s why there are people like you who can be paid to worry about stuff like this for people like me!!! Gawd!