FAQ about our Google AdWords, Analytics and Google+ Services


SEO – Search Engine Optimisation

SEM – Search Engine Marketing

SERP – Search Engine Results Page

PPC – Pay-Per-Click

ROI – Return on Investment

What is a keyword?

Keywords are the words that people use to search for information via a search engine.  A keyword can be a phrase.

What is a Search Engine Results Page (SERP)?

A SERP is the Search Engine Results Page which is the list of web pages shown by a search engine in response to a search.

The SERP has Organic results on the Left Hand Side and Paid Ads in the Ads (formerly called Sponsored Links) section at the top and in the Right Hand Column.

What is Search Engine Marketing (SEM)?

SEM is paying for an ad linking to your website to appear in the Ads section of a Search Engine Results Page in order to increase traffic to your website.

What is Google AdWords?

AdWords is the name of Google’s paid Search Engine Marketing (SEM) advertising program.

Find out more at adwords.google.com

Why is it important to work with a Google Partner for AdWords?

It is relatively easy to set up an AdWords campaign but not so easy to optimise it to avoid wasting money and make sure you’re getting the best results possible.

Individuals and companies that are certified by Google are experienced and fully trained in setting up and managing AdWords campaigns. This means that you’ll get the best return on your AdWords budget.

Many companies that sell AdWords services have not been through the qualification process.  Always check that a company or individual is qualified before agreeing to work with them.

What are organic search results?

The organic search results are the list of web pages that appear on the left hand side of a search engine results page. You can not pay to be listed in the organic search results but Search Engine Optimisation (SEO) helps your website appear in the organic results.

What does Search Engine Optimisation (SEO) mean?

SEO is everything that you do to help your website appear on page one of a SERP. It includes getting your website set up to be search-engine friendly, using keywords in your web copy in the right places and building links from other websites to yours.

What is the Page Title (also called Title Tag)?

A Page Title is the title that appears at the top of a web browser when it is displaying a website.  It is very important for Search Engine Optimisation (SEO) and should include your keywords.  Click-Winning Content can write an optimised Page Title for your website as part of our web copywriting services.

What is a Meta Description?

A Meta Description describes the content of a web page.  Sometimes it is used as the text that describes a website underneath the link that is shown on the Search Engine Results Pages.  For best results, your Meta Description should be written in a way that encourages people to click through and visit your website.

What is Google+?

Google+ is Google’s social media platform. Think of it as a combination of Facebook, LinkedIn and Twitter, but with the added power to help you get more web traffic from Google.

Why is it good to have access to a Content Management System (CMS)?

Having access to a CMS allows you to update and change your web content whenever you like. This means you don’t need to involve anyone else to make updates and you save money.

How is web copy writing different from writing documents like flyers and brochures?

The way people read websites is different to how they read offline documents such as flyers and brochures, so the content must be different.

Web content should:

  • be short
  • be easy to scan for key information
  • have embedded links to relevant page
  • contain keywords that make your website relevant to what the visitor was searching for.

It should also include a call to action such as “Buy Now”, “Contact Us” or “Sign up for our e-newsletter”.

Having web copy that is specifically written for your website by an experienced professional is critical if you want your website to be found in Google and read by people who visit it.

When should you plan your web content?

Your web content should be planned as early as possible once you start planning your new website or website updates.  You need the right web content to get value out of the time and money you invest in designing, setting up and optimising your website.

Why should you work with Click-Winning Content?

Click-Winning Content provides personalised, results-driven services for small to medium businesses who are serious about getting a return on their website investment.

Find out more about our services: