Does Your Website Have a Fabulous Hat… But an Ugly Dress?

a fabulous hat

I’ve  been doing a lot of web copy editing for clients lately. As part of my copy editing services, if the client has a Content Management System I generally also make the updates to the website once they’ve been approved.

Every time I add copy to a website, I take time to format it and make the layout look as good as possible.

Because it’s not just the words that impact how many people read your copy and how much of it they read; it’s also the look and style of the copy.

For example if the words are all the same size and colour, and if they are all scrunched up together, your web visitors aren’t going to be too inspired to keep reading, no matter how great your content is.

This is the copy from my home page, badly aligned and without the formatting:

badly formatted copyHow far did you get before you stopped reading?

I can’t blame you if you didn’t even start!

Although I never question the fact that you need to provide quality words on your web pages, to make the most of your efforts, they should also be nicely designed words.

I’m fortunate to have some great web designers working on my current projects who make sure the copy that’s added to the website looks as fabulous as the overall design.

Some copy related things that should be included as part of your web design

Text Styles

  • Heading 1

  • Heading 2

  • Heading 3

  • Heading 4

  • Paragraph

Dot points

  • Dot Point 1
  • Dot Point 2
  • Dot Point 3

Quotation boxes

Link Text that is used for links to other pages of your website, and also to other websites

These different styles of text can all have different font sizes, colours and level of boldness.

Obviously you don’t want to go too far in the other direction by having too much colour and variation. This can be distracting and makes your copy harder, rather than easier, to read.

Take a fresh look at your website.

Do the text styles, sizes and colours add value to your web copy and make it look fabulous?

Or do they bring down the fabulous design of your website header and the rest of your website, much like an ugly dress totally detracts from a fabulous hat?

Until next time



About Melinda
Melinda aka Mel is a Premier Google Partner, AdWords & Analytics Consultant, Speaker and Trainer and co-owner of Click-Winning Content. Mel provides results-driven services to Australian businesses and is committed to never using an acronym without explaining it first. She also likes grand slam tennis, cracked pepper and Melbourne sunsets. Please connect at the links below.