Google Ads (Formerly AdWords) Services for Australian Businesses

Whatever your industry or budget, we’ll do everything possible to give you the best possible return.

How? By treating your advertising budget as if it was our own.

We’ll help you get your website on Page One of Google so you can generate more leads and sales to build your business.

Here’s how Google Ads works, along with information about our Google Ads management services.

Read on for info or follow these links to find out about:

How Google Ads Search can increase your web traffic

Google Ads (also known as Pay-Per-Click advertising because you pay only when someone clicks on your ad) is a cost-effective and measurable way to advertise in Google’s search engines. Your ad will appear at the top of the Google search engine results page, and encourage potential customers to visit your website.

Getting your website to appear on Page One of Google’s organic search results through Search Engine Optimisation (SEO) can take a long time. But with Google Ads your ad can be showing up in Google by the end of the day.

But a Google Ads campaign isn’t just about the traffic

The whole point of advertising is to get a return on your investment—enquiries for your services, online bookings, sales on your e-Commerce site, and so on. We can help you improve not only your website, but also the results you achieve from your Google Ads campaign.

How do Google Ads work?

The Search Ads that appear in Google are based on what each person is searching for. That means the people who see your ad are already searching for your product or service. They can even be targeted to a geographical area—your country, your city, or even within a specified distance from your business premises.

And if you’re afraid your advertising budget will quickly get out of control, relax. Google Ads makes it easy to control how much you spend by letting you set:

your daily budget limit (with no contract or minimum spend)
the maximum amount you’re willing to pay for a click
the days and times that you want your ads to run.

And remember, you pay only when people actually click on your ads.

Watch Google’s Video below to learn more about Google Ads

Avoid the hassle, and let us look after your Google Ads campaigns

Our Google Ads Management team can set up and optimise your campaigns. And every month you’ll get a report containing a detailed analysis and recommendations on how to improve your results.

Our Search Campaign Setup team can:

structure your campaign and ad groups to achieve high keyword quality scores
write ad copy that makes the right people click on your ads
select your keywords and landing pages
add sitelinks, location and call extensions to make your ads stand out
add negative keywords to help you avoid paying for the wrong kind of clicks
help you and your web developer set up conversion tracking so we can report on the return you’re getting from your campaigns.

If you’re already managing a Google Ads campaign and would like recommendations to improve it, get in touch with us. We can talk about ways you can outsource your campaign management or teach you how to optimise them yourself.

We can also help you with Remarketing, Display, Shopping and YouTube video campaigns.

Find out just how far AdWords can take your business.

Why choose us

Click-Winning Content is a Google Partner

We’ve been a Google Partner since 2009. In 2016 Google recognised our commitment to looking after our clients and helping them grow by giving us Premier Partner Status. Inn 2022 we continue to be a Google Partner.

And in August 2017 we were a Premier Partner Awards finalist in the “Growing Your Business Online” category.

We live, love and breathe Google Ads

Nothing makes us happier than improving the performance of someone’s Google Ads campaign. Well, except perhaps hearing from a client about their ads generating enquiries and sales.

And that’s what high-quality Ad management is all about.

Other agencies may offer services to rebuild and optimise your website so it appears in Google’s organic search results. But we’re committed to learning everything there is to know about the fast-moving world of Google Ads and Analytics.

And helping our clients succeed.

No web speak required

We speak Google Ads fluently. But that doesn’t mean you have to. We’ll explain what you need to know using simple, jargon-free language, and answer any questions you have about your campaign.

We treat every client’s advertising budget as if it was our own. We log in to Google Ads every day, and keep a close eye on all the campaigns that we’re managing.

We’re here when you need us.

The online world is always changing, and sometimes you’ll need to make urgent changes to deal with them. That’s why we’re committed to returning phone calls and emails quickly.

So if you need to change the budget for your campaign, of perhaps pause it altogether, we’ll be ready to help you without fuss

We also get in touch regularly to discuss the results you’re getting from your ad spend and suggest improvements.

More than sixteen years of Google Ads experience

Mel first started managing AdWords campaigns in 2006, managing campaigns for Asia Pacific and Europe as part of her role with a global software company.

Three years later, Mel saw an opportunity: to provide affordable Google Ads services and great customer service for Australian businesses.

Since then, Click-Winning Content has been providing Google Ads management, consulting and training services for clients ranging from sole traders to large corporations.

Up-to-date knowledge

Like we said, the online world is always changing. That’s why we put time aside every day to learn the latest Google Ads features and how we can use them to help our clients.

We even have a dedicated team of Account Specialists at Google keeping us up to date with new opportunities for our clients.

We give you the best return on your investment

Mel is a qualified scientist and experienced marketer, which makes her a perfect fit for Google Ads.

Using her marketing experience she can write ad copy, tweak landing pages and think outside the box to help you outsmart your competitors. And she also uses her science background to review key stats, understand how they affect your campaign’s performance, and make changes to improve both the campaign and your return on investment.

Andrew is a trained accountant, which means he loves analysing data in spreadsheets and making the necessary minor adjustments to keep your campaign in tip-top condition.

Ready to take your Google Ads campaigns to the next level?

Whether you want someone else to manage your campaigns, or to learn how to optimise them yourself, we’d love to help you make the most of the opportunities that Google Ads offer.

Start maximising your Google Ads investment today by getting in touch with us.

Here’s some advice from Google on working with third parties.