Helping your website win clicks, so your business can win clients

Like you, we’re business owners doing something we’re passionate about; in our case it’s Google AdWords optimisation and training.

Located in Melbourne, Australia, Click-Winning Content is owned and run by Melinda Samson and Andrew McCready.

CWC-About-UsBroadly speaking we do “Google Stuff”. More specifically we specialise in Google AdWords Set Up and Management, working with Google Analytics data and helping you make the most of Google+.

Our goal is to provide results-driven, personalised services to small businesses at lower rates than big agencies with high overheads charge. Melinda aka Mel’s goal is provide the flexible services that she would choose if she were the client. No lock in contracts. No forcing you to keep spending marketing budget if you’re not getting a return that you’re happy with.

Added to that:

  • we’re committed to replying to your emails and returning your calls in a timely manner
  • we’ll never bamboozle you with web speak
  • and after five years as a Google Partner, you know that Google trusts us, and so can you.

Getting the Best Bang for your Online Marketing Buck

To help our clients get the best possible return,  we take the time needed to understand their business objectives, products and services, and understanding what you want to achieve from your website and online campaigns.

We aim to fit within your budget, take up only the necessary amount of your time and get on with the job so you can get with yours.  All AdWords clients receive a monthly reports showing evidence of how your campaigns are performing, with recommended changes or updates for the next month.

Read our customer testimonials.

This is what we look like on a good hair day

Mel - Balcony


Andrew McCready aka Andrew McCready

Now, back to the facts…

Experience in Marketing Strategy and Tactical Execution

With over 23 years experience in sales and marketing roles, combined with qualifications in both Google AdWords and Analytics, Mel has an in-depth knowledge of the web-marketing world.

AdWords-Certificate_Melinda Samson

Andrew is a qualified accountant and graduate of the University of Cambridge, 20 years of business experience and is a whizz with extracting easy to understand data from complex spreadsheets. He also love a big cup of tea and is a huge fan of Hawthorn FC.

As a Google Partner business and experience managing Google AdWords campaigns since 2006, working with us will pay off by saving you time and improving your campaign results.

Working for companies in a diverse range of industries for over 20 years, Mel’s hands-on online marketing expertise includes:

  • driving web traffic via organic search and Google AdWords paid search
  • presenting on a range of website and SEO related topics
  • web copywriting and editing
  • keyword research
  • website strategy, Google AdWords and Google Analytics coaching
  • email marketing
  • creating custom landing pages
  • using the data in Google Analytics to improve your website
  • Google+ training and coaching.

Education and Training

  • Google Qualified Advertising Professional
  • Google Analytics Qualified Individual
  • Google Analytics Academy
  • Web Content Writing
  • Search Engine Optimisation
  • Certificate in Public Relations – RMIT
  • Graduate Diploma of Health Promotion – Latrobe University
  • Bachelor of Science (Pharmacology) – University of Melbourne.


Mel does regular presentations to help Australian business owners learn about Google, including:

  • Google Analytics and AdWords Webinars for the Australian Business Women’s Network, 2013 and 2014
  • Google Analytics 101 – WordChicks Meet Up, 2013
  • Google Analytics 101 – Motivating Mum Presentation, 2013
  • Top 25 Website Mistakes and How to Avoid Them – FitnessBiz 2012
  • SEO Tips for Tennis Clubs – Tennis Victoria 2012
  • Google Analytics 101 – WordCamp Melbourne, 2011

My Business Partnership – Grassroots Internet Strategy

Click-Winning Content has formed a business partnership with Serena Star-Leonard of Star Coaching. Together, our aim is to provide eCourses, tips and resource to make your website sing!

Find out more about Grassroots Internet Strategy.

Ready to work with a Google Partner who cares about your online results as much as you do?

Give us a call on 03 9340 9018 or send an email enquiry. We love to chat Google stuff!