SEO Web Content and Copy Writing

Planning a new website? Thought about your web copy writing needs?

Although a lot of time and energy is generally spent working with web designers and developers on the look and functionality of a new website, the importance of quality web copy writing is often overlooked.    

Many people simply copy the content of their company brochure or product flyer.  Not a great idea if you want your website to be the one that people choose to read. Or if you want search engines to know what your website is about so they can match it to search terms.  

Rather than reading a website word for word, people scan web content for keywords and links to click on. 

Maybe you're scanning now...

Get the your web copy written specifically for the web and aligned to your online marketing objectives. You'll notice the difference.

Good Web Copy Writing leads to New Business

If the aim of your website is to generate enquiries that lead to new business, your web copy writing needs to:

• be search engine friendly, so more people can find you
• quickly capture the attention of visitors so they don't hit the "back" button
• clearly describe what your company does
• encourage visitors to read about your product or services
• make visitors want to contact you
• make it easy to find out how to contact you.

Seems obvious, right? 

But how many websites do you visit that have obscure content that makes it difficult to find out what the company actually does.

Good Web Copy Writing includes Keywords

Keywords are the words that people enter into search engines to find your product or service.  Search engines need to know what a website is about in order to accurately match the list of search results to what the person is searching for.

As search engines can only read the words on your website (they can't look at the pictures), website content that is written to include keywords helps your site get listed higher on the search engine results page.

The right keywords for your website are the words that people search for most frequently, and that accurately reflect your product or service.  The number of other companies using those keywords also needs to be considered.

Keywords can be overused. Good web copy includes the right amount of the right keywords in the right places.

As your SEO Web Content and Copy Writer, Click-Winning Content works with you to: 

• understand your business and website objectives
• identify the right keywords
• and write your click-winning web copy

We also include SEO writing such as Title Tags and Meta Descriptions that help search engines know what your site is about. 

What would you like to do next?

• Contact us to  discuss pricing for high quality web content and copy writing that generates enquiries.
• Sign up for our fortnightly e-newsletter, Click Tips: Online Marketing Explained full of tips to improve your website and email campaigns
• Find out what you can and can't pay for on Google Page One.

SEO Website Content & Copy Writing,     Web Page Content Editor,  Google AdWords Search Engine Marketing Australia,Free SEO Tips      

Click-Winning Content, Level 2, 55 Johnston Street, Fitzroy Vic 3065 Melbourne Australia, Servicing Inner Melbourne Suburbs, CBD and all states of Australia