SEO Web Content Editor for Small Business Websites

Already have a website?

Not happy with the content or the number of enquiries it generates but not sure what to do or how to find a web content editor?

Maybe your web content needs editing. Or you might need optimisation features such as a Title Tag and Meta Description added.  Contact us and request a website review. 

Where did the content of your website come from originally?  Was it specifically written for the web, or was it copied from a brochure or flyer?

Effective web copy needs to be different from copy written for other purposes.  People often skim the content of websites so make the content skim-able. Use clear, simple, concise language broken up by headings and subheadings.  Make key phrases bold, italics or change the colour so that they stand out. Add bullet points to break up a list.  Embed links to other pages of your website to keep people reading.  

When writing and editing web copy use:

• Simple language
• Headings and subheadings
• Bold and italics
• Bulleted lists
• Embedded links to other web pages

Consider getting your website content updated; have it edited specifically for the web and aligned with your marketing objectives. You'll notice the difference.

Professionally Edited Web Content leads to New Business

If the aim of your website is to generate enquiries that lead to new business, your web content needs to;

• be search engine friendly, so more people can find you
• capture attention of visitors quickly, so they don't hit the "back" button
• clearly describe what your company does
• encourage visitors to read about your product or services
• make visitors want to contact you
• make it easy to find out how to contact you.

Seems obvious, right? 

But how many websites do you visit that have obscure content that makes it difficult to find out what the company actually does.

Professionally Edited Web Copy includes Keywords

Keywords are the words that people enter into search engines to find your product or service. Search engines need to know what a website is about in order to accurately match their list of results to what the person is searching for. 

As search engines can only read the words on your website, they can't look at the pictures, keyword rich content helps your site get listed higher on the search engine results page.

The right keywords for your website are the words that people search for most frequently, and that accurately reflect your product or service.  How many other companies are using the same keywords is also important.

Keywords can be overused. Good web copy includes the right amount of the right keywords in the right places.

As your web content editor, Click-Winning Content will work with you to 

• understand your business and website objectives
• identify the right keywords
• edit your web copy, incorporating the keywords
• and we also write the other bits that help search engines know what your website is about. 

Web Copy Editing Services are available at a rate of $80 per hour.

Contact us and get high quality web content editing that keeps people reading and generates enquiries.

SEO Website Content & Copy Writing,  Web Page Content Editor,  Google AdWords Search Engine Marketing Australia,Free SEO Tips        

Click-Winning Content, Level 2, 55 Johnston Street, Fitzroy Vic 3065 Melbourne Australia, Servicing Inner Melbourne Suburbs, CBD and all states of Australia