FAQs about our SEO Web Content Copywriting and Search Engine Marketing Services Acronyms SEO – Search Engine Optimisation SEM – Search Engine Marketing SERP – Search Engine Results Page PPC – Pay-Per-Click ROI - Return on Investment What is a keyword?Keywords are the words that people use to search for information via a search engine. A keyword can be a phrase. What is a Search Engine Results Page (SERP)? 
A SERP is the Search Engine Results Page which is the list of web pages shown by a search engine in response to a search. The SERP has Organic results on the Left Hand Side and Paid Ads in the Sponsored Links section at the top and in the Right Hand Column. What is Search Engine Marketing (SEM)?SEM is paying for an ad linking to your website to appear in the Sponsored Links section of a Search Engine Results Page. What is Google AdWords? AdWords is the name of Google’s paid Search Engine Marketing (SEM) advertising program. Ads appear as Sponsored Links on a Search Engine Results page. Find out more at adwords.google.com Why is it important to work with a Google Qualified Advertising Professional? Individuals and companies that are certified by Google are experienced and fully trained in setting up and managing AdWords campaigns. This means that you'll get the best return on your AdWords budget. What are organic search results? Organic search results are the list of web pages that appears on the left hand side of a search engine results page. You can not pay to be listed in the organic search results but Search Engine Optimisation (SEO) helps your website appear in the organic results. What does Search Engine Optimisation (SEO) mean? SEO is everything that you do to help your website appear on page one of a SERP. It includes getting your website set up to be search-engine friendly, uses keywords in your web copy in the right places and building links from other websites to yours. What is a Title Tag (also called Page Title)? 
A Title Tag is the title that appears at the top of a web browser when it is displaying a website. It is very important for Search Engine Optimisation (SEO) and should include your keywords. Click-Winning Content can write the Title Tag for your website. What is a Meta Description? A Meta Description describes the content of web pages. It is used to provide information about a website to search engines so that they can match the website content to a search query. Sometimes it is used as the text that describes a website underneath the link that is shown on the Search Engine Results Pages. Why is it good to have access to a Content Management System (CMS)? Having access to a CMS allows you to update and change your web content whenever you like. This means you don't need to involve anyone else to make updates and you save money. What does web based lead generation mean?Web based lead generation means using online strategies such as a website or an email campaign to obtain contact details from people who might be interested in your product or service. How is web copy writing different from writing documents like flyers and brochures? The way people read websites is different to how they read offline documents such as flyers and brochures, so the content must be different. Web content should: - be short
- be easy to scan for key information
- have embedded links to relevant page
- contain keywords that make your website relevant to what the visitor was searching for.
It can also include a call to action such as “Buy Now”, “Contact Us” or “Sign up for our e-newsletter”. Having web copy that is specifically written for your website by an experienced professional is critical if you want your website to be found in Google and read by people who visit it. When should you plan your web content? Your web content should be planned as early as possible once you start planning your new website or website updates. You need the right web content to get value out of the time and money you invest in designing, setting up and optimising your website. Why should you work with Click-Winning Content? Click-Winning Content provides personalised, results-driven services for small to medium businesses who are serious about getting a return on their website investment. Don't be fooled by our low rates, everything we do is aimed at getting you a great website that gets results. When should you contact Click-Winning Content? If you are planning a new website or updating your existing website, contact us as soon as possible. Want to learn more? Sign up for our fortnightly e-newsletter, Click Tips: Online Marketing Explained or Contact Us today. Click-Winning Content, Level 2, 55 Johnston Street, Fitzroy Vic 3065 Melbourne Australia, Servicing Inner Melbourne Suburbs, CBD and all states of Australia | 
