How Facebook Remarketing Works

Find out what you need to know to make Facebook Remarketing work for your business during an interview with Facebook specialist, Loren from Impactiv8.

Facebook offers the ability to Remarket to people who have visited your website or who you have an email address for, for example people on your customer list.

How it works

  • You can upload a list of email addresses then the people who use that email to log in to Facebook can be targeted to see your ads on Facebook, and Instagram if you choose
  • If you add the Facebook Remarketing pixel to your website then people who have viewed your website since you added the pixel can be targeted to see your ads.
    • The pixel lasts for 180 days but you can set who you want to see your ads eg show ads to people who viewed website in last 3 days.

Top Tip – If you intend to do any Facebook marketing, even if you haven’t decided what you want to do yet, get the Pixel added so that your list starts building up and you have a good list available when you’re ready to run your campaign.

Facebook Remarketing it a great option if you’re planning to market your products or services on Facebook because it allows you to market to a warm audience, for example people who have already visited your website.

Top Tip – Run ads that people will be warm to receive and glad to see ie don’t be too specific in the copy as to why they are seeing the ad!

Good stuff, right? If you have questions feel free to leave a comment below.

Until next time


About Melinda
Melinda aka Mel is a Premier Google Partner, AdWords & Analytics Consultant, Speaker and Trainer and co-owner of Click-Winning Content. Mel provides results-driven services to Australian businesses and is committed to never using an acronym without explaining it first. She also likes grand slam tennis, cracked pepper and Melbourne sunsets. Please connect at the links below.


  1. says

    This sounds great will definitely be looking into it. Is there a link to where we can find the code for the pixel?